WAA & The Multichannel / cross-channel measurement in Helsinki
September 18, 2009Web Analytics Association Finland organized third event this year. The Multichannel / cross-channel measurement event gathered more than 200 participants to hotel Presidentti. Presentations were interesting and highly useful.
The evening started with my presentation, Benefits of combining online and offline tracking. Geoff Galat from Tealeaf continued the event by explaining how important the customer experience is in online environment. Kalle Heinonen from Omniture (Adobe) made an interesting speech and motivated the audience to send SMS to a specific number in order to receive the full presentation as a PDF file – true cross channel measuring in practice 
.
Aurélie Pols summarized typical problems that organizations meet when the measuring of different channels hasn’t been planned properly before hand. Petri Mertanen, from Naviatech, presented a case study of Sea Life’s marketing strategy with cross channels. The presentation included good practical tips. Kwantic & Frantic ended up the event with the presentation of Livestrong – Lance Armstrong, which highlighted how the Livestrong campaign could be measured, if it would be measured in an online environment.
The abstract of Estime’s presentation is available at www.analytics.fi. Some videos have been uploaded to youtube by Petri Mertanen.
Tags: Web Analytics Association
