Arkisto, September, 2009
WAA & The Multichannel / cross-channel measurement in Helsinki
18. September 2009
Aihealue: Web Analytics Association
Web Analytics Association Finland organized third event this year. The Multichannel / cross-channel measurement event gathered more than 200 participants to hotel Presidentti. Presentations were interesting and highly useful.
The evening started with my presentation, Benefits of combining online and offline tracking. Geoff Galat from Tealeaf continued the event by explaining how important the customer experience is in online environment. Kalle Heinonen from Omniture (Adobe) made an interesting speech and motivated the audience to send SMS to a specific number in order to receive the full presentation as a PDF file – true cross channel measuring in practice 
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Mystics of Flash Analytics
2. September 2009
Even though Flash sites are quite challenging for SEO and AdWords perspective, Flash sites stil come into existence. Nowadays robots are able to read embedded texts inside Flash files and they are even able to find the texts, that aren’t readable through swf file. Still search engine optimization for Flash sites get tricky.
When using AdWords, Flash sites are causing problems for targeting. Ads are usually targeted for different pages and Flash itself is only one page. Therefore differents ads cannot be directed to different views of Flash site without extra tuning. The main reason for this is the quality score, which is greatly based on the relevancy of the keywords and the content of the landing page. If the keywords don’t match to the content of the landing page, quality scores stay low and consistently good ranking stays expensive.
