‘common’
WAA & The Multichannel / cross-channel measurement in Helsinki
18. September 2009
Aihealue: Web Analytics Association
Web Analytics Association Finland organized third event this year. The Multichannel / cross-channel measurement event gathered more than 200 participants to hotel Presidentti. Presentations were interesting and highly useful.
The evening started with my presentation, Benefits of combining online and offline tracking. Geoff Galat from Tealeaf continued the event by explaining how important the customer experience is in online environment. Kalle Heinonen from Omniture (Adobe) made an interesting speech and motivated the audience to send SMS to a specific number in order to receive the full presentation as a PDF file – true cross channel measuring in practice 
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Brain-teaser
21. August 2009
Sometimes web analytics can solve problems on the site. You will find your own domain from referring sites or AdWords data is visible in wrong profile. Sometimes there are bigger problems in the background.
The picture above describes the non paid keywords in Google Analytics. Keywords associated with brand are filtered out. The question is: What extremely relevant file has been misconfigured until the March 15th?
