Analyticsfi.com is a blog around web analytics and online marketing. The blog is maintained by Finnish Estime Oy. Estime Oy is a Google Analytics Authorized Consultant, Website Optimizer Autorized Consultant and Omniture Certified Professional Support partner. Estime provides services such as online marketing, search engine optimization and web analytics.
5. October 2009
Google Analytics provides many ways for reporting. The majority of users are happy with Google Analytics interface reports, such as PDF or Excel file. Addition to this, Google Analytics has also Custom Reporting BETA, which makes it possible for users to design their own report. Leevi Kokko has mentioned some of the benefits of using Custom reporting beta in his blog (in Finnish). Custom reporting is also clarified in Google Analytics official Help site.
API makes is possible to build reports outside Google Analytics. With programming languages, such as PHP, Java and JavaScript, you are able to create different applications for Google Analytics. Mobile GA is an application for using Google Analytics with your mobile phone. Axiom CMS imports Google Analytics data directly to CMS so that content editors are able to use the data in order to make better content for websites.
18. September 2009
Category: Web Analytics Association
Web Analytics Association Finland organized third event this year. The Multichannel / cross-channel measurement event gathered more than 200 participants to hotel Presidentti. Presentations were interesting and highly useful.
The evening started with my presentation, Benefits of combining online and offline tracking. Geoff Galat from Tealeaf continued the event by explaining how important the customer experience is in online environment. Kalle Heinonen from Omniture (Adobe) made an interesting speech and motivated the audience to send SMS to a specific number in order to receive the full presentation as a PDF file – true cross channel measuring in practice 
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2. September 2009
Even though Flash sites are quite challenging for SEO and AdWords perspective, Flash sites stil come into existence. Nowadays robots are able to read embedded texts inside Flash files and they are even able to find the texts, that aren’t readable through swf file. Still search engine optimization for Flash sites get tricky.
When using AdWords, Flash sites are causing problems for targeting. Ads are usually targeted for different pages and Flash itself is only one page. Therefore differents ads cannot be directed to different views of Flash site without extra tuning. The main reason for this is the quality score, which is greatly based on the relevancy of the keywords and the content of the landing page. If the keywords don’t match to the content of the landing page, quality scores stay low and consistently good ranking stays expensive.
21. August 2009
Sometimes web analytics can solve problems on the site. You will find your own domain from referring sites or AdWords data is visible in wrong profile. Sometimes there are bigger problems in the background.
The picture above describes the non paid keywords in Google Analytics. Keywords associated with brand are filtered out. The question is: What extremely relevant file has been misconfigured until the March 15th?
